Driver Values for the 2010 Season.
| Driver Name | Driver Value |
|---|---|
| Jimmie Johnson | $2,200,000 |
| Mark Martin | $2,150,000 |
| Jeff Gordon | $2,100,000 |
| Tony Stewart | $2,050,000 |
| Denny Hamlin | $1,925,000 |
| Kurt Busch | $1,875,000 |
| Greg Biffle | $1,850,000 |
| Juan Montoya | $1,800,000 |
| Kyle Busch | $1,700,000 |
| Ryan Newman | $1,650,000 |
| Carl Edwards | $1,635,000 |
| Matt Kenseth | $1,615,000 |
| Kasey Kahne | $1,525,000 |
| Clint Bowyer | $1,375,000 |
| David Reutimann | $1,290,000 |
| Brian Vickers | $1,290,000 |
| Dale Earnhardt Jr. | $1,285,000 |
| Jeff Burton | $1,200,000 |
| Marcos Ambrose | $1,100,000 |
| Kevin Harvick | $1,095,000 |
| Joey Logano | $1,050,000 |
| Casey Mears | $995,000 |
| Jamie McMurray | $975,000 |
| Martin Truex Jr. | $850,000 |
| Brad Keselowski | $785,000 |
| AJ Allmendinger | $725,000 |
| Elliott Sadler | $600,000 |
| Travis Kvapil | $525,000 |
| David Ragan | $500,000 |
| Mike Bliss | $500,000 |
| Regan Smith | $475,000 |
| Sam Hornish Jr | $450,000 |
| Bobby Labonte | $450,000 |
| Dave Blaney | $450,000 |
| Paul Menard | $425,000 |
| Robby Gordon | $375,000 |
| Scott Speed | $350,000 |
| Kevin Conway | $325,000 |
| Other | $300,000 |
| Reed Sorenson | $300,000 |
| Michael Waltrip | $300,000 |
| David Gilliland | $300,000 |
| David Stremme | $300,000 |
| Joe Nemechek | $300,000 |
| Max Papis | $300,000 |